Lectures in E-Commerce von Hannes Werthner/Martin Bichler

Lectures in E-Commerce
ISBN/EAN: 9783211836231
Sprache: Englisch
Umfang: vii, 216 S., 66 s/w Illustr., 216 p. 66 illus.
Einband: kartoniertes Buch
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InhaltsangabeE-Commerce and the E-Economy.- Measurement, Policy and Research Issues of a New Phenomena.- Impacts of E-Commerce on Industry Structures.- Strategies for the Financial Services Industry in the Internet Age.- A Framework for Performance and Value Assessment of E-Business Systems in Corporate Travel Distribution.- Defining Internet Readiness for the Tourism Industry: Concepts and Case Study.- New Ways of Pricing and Deal Making.- Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing, and Micropayment Systems.- Auctions - the Big Winner Among Trading Mechanisms for the Internet Economy.- Enabling Technologies.- Security in E-Commerce.- XML@Work: The Case of a Next-Generation EDI Solution.- Education for the New Economy.- E-Commerce/E-Business Education: Pedagogy or New Product Development?.