Corporate Reputation and Competitiveness von Rosa Chun

Corporate Reputation and Competitiveness
Chun, R: Corporate Reputation and Competitiveness
ISBN/EAN: 9781138861169
Sprache: Englisch
Umfang: 288
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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.